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Curriculum subject

Health Marketing and Health Communication

Subject
Subject code 8RT20/TTT
Subject name Health Marketing and Health Communication
Credit points 4 ECTS
Grading method Distinctive (letters)
Curriculum subject
Curriculum 2021 TE
Study year 2
Semester Fall semester
Subject type Mandatory
Aim
To get an overview and the basics about the principles of health marketing and health communication, and of ways of implementing them in the field of public health promotion.
Study outcome
1. Has basic knowledge about terminology used in health marketing and health communication, about processes and models.
2. Is able to apply the knowledge acquired in health communication and in public health promotion.
Current rounds
None
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