Subject 'Health Marketing and Health Communication'

Name in Estonian: Terviseturundus ja - kommunikatsioon

Year: 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022

State code	8RT17/TTT
Study language	Estonian
Chair	Chair of Health Promotion
Credit points	3 ECTS
Grading method	Distinctive (letters)

Aim

To get an overview and the basics about the principles of health marketing and health communication, and of ways of implementing them in the field of public health promotion.

Study outcome

1. Has basic knowledge about terminology used in health marketing and health communication, about processes and models.
2. Is able to apply the knowledge acquired in health communication and in public health promotion.

Is taught in following curricula

2019: TE

2018: TE

2017: TE

2016: TE*

* Optional subject